Omnicom Media Group MENA appoints new MENA CEO

Global media network, Omnicom Media Group MENA has appointed Nadim Samara to the role of CEO of OMD MENA. With over 17 years within the agency, Nadim most recently held the role of CEO of OMD UAE where he secured local, regional and global accounts while creating new structures and strengthening the agency’s services. In his new role, Nadim will lead a network of 15 offices with over 600 employees and manage more than 200 clients, while driving transformation in the evolving media and marketing landscape to better respond to current and emerging client needs.

“Both the supply and demand side of our business are experiencing challenges that are increasing in frequency, velocity and intensity,” says Nadim. “This puts our clients’ and partners’ business models under significant strain and calls for more dynamic and agile responses. We’ve proactively evolved and our offices across MENA have the talent, the culture, the resources and the leaders to not only provide clients with results-driven solutions but also design the future. By scaling up our expertise in analytics, performance, tech and creativity in both depth and breadth, we will empower all our teams across the network to operate at the highest level.”

Omnicom Media Group signs new partnership

Omnicom Media Group, part of Omnicom Group has signed an agreement with digital advertising company, Pathmatics to enhance its service offerings across the MENA region. The partnership will grant Omnicom’s clients in the region exclusive access to Pathmatics’s unique display and mobile advertising intelligence to better capture market dynamics and enhance their digital planning and buying performance.

“This MENA extension to our global contract with Pathmatics is the latest development in our multi-tiered approach to enhancing our service offering in the region,” says Dimitri Metaxas, Regional Executive Director-Specialist Companies, Omnicom Media Group MENA. “Pathmatics has the unique advantage of pinpointing the true path of digital adverts, which affords our clients greater clarity in an ever-evolving, complex landscape.”

Omnicom Media Group MENA partners with digital analytics firm

Omnicom Media Group has extended its partnership with digital analytics company, Moat, to the Middle East. Aiming to provide greater transparency in measurement and performance, Omnicom Media Group, the media services arm of Omnicom Group Inc. has been collaborating with Moat since 2014.

“This value of extending the partnership with Moat was obvious to us from the beginning,” says Dimitri Metaxas, Regional Executive Director-Specialist Companies, Omnicom Media Group MENA. “Its benefits extend to all parties within the industry, as it allows us to better understand all the measured parameters and deliver a tangibly stronger performance. This alliance helps us move into a new era of measurement, ensuring that publishers and media partners are well-aware of our commitment towards the brands and businesses that our agencies represent. This is the latest step we’ve taken to enhance our clients’ marketing and business performance better.”

Omnicom Media Group expands agency network

New York based marketing agency, Hearts & Science has launched in the Middle East under the umbrella of Omnicom Media Group MENA. Hearts & Science combines personalised marketing with real-time data-led insights to offer a range of services to their clients. Fadi Maktabi, previously Head of Strategy at OMD UAE, will lead the new office at Dubai Media City.

“It’s terrific to see the tremendous momentum continuing unabated with the expansion in the Middle East,” says Scott Hagedorn, Global CEO, Hearts & Science. “Fadi has an impressive track-record and expertise in insights, strategy and innovation, a strong platform on which he can build to leverage that momentum and experience the success Hearts & Science has witnessed in other markets.”

Elie Khouri, CEO, Omnicom Media Group MENA adds, “Hearts & Science will transform the market by redefining the standard for precision and performance.”

Senior Executives promoted at PHD

PHD, a division of Omnicom Media Group MENA, has promoted both its UAE Managing Director and General Manager in Dubai. Elda Choucair, previously Managing Director at PHD UAE, will now take on the role of CEO, PHD MENA which will involve her replicating her performance across new, as well as existing, offices in the region and, on top of this adding to her UAE responsibilities.

Luca Allam, previously General Manager for PHD Dubai, will now take on the role of Managing Director, PHD UAE. In this role, he will utilise his eleven years of experience in media in order to oversee the agency’s offices in both Dubai and Abu Dhabi.

“In Elda’s and Luca’s hands, PHD has gone from strength to strength,” says Elie Khouri, CEO, Omnicom Media Group, MENA. “The talent they’ve attracted and nurtured, the vision that has guided them and the energy they’ve deployed has made PHD the success story it is today. I have no doubt that they will find in their new role even more opportunities to stimulate further growth.”


OMD makes changes to management structure

Omnicom Media Group MENA, holding group of OMD, PHD and Resolution in the Middle East, has made a number of promotions and changes to it’s management structure in the region. Nadim Samara has been promoted from Managing Director to the newly-created position of CEO, OMD, UAE. With over 15 years of experience with OMD, Nadim has international experience with the firm and will now manage it’s UAE operation, as well as ensure that the regional headquarters continue to develop its product offering and maintain its cutting edge in the areas of talent, innovation, analytics, data and performance.

Wissam Najjar will also now relocate to Dubai in order to take on the newly-created role of Regional Managing Director for the Lower Gulf, Levant and Emerging Markets. Previously Managing Director of OMD Levant, Wissam has worked across the OMD network and will now assume the additional responsibilities of OMD’s operations in Kuwait and Qatar, as well as its expansion into new markets in the MENA region. Former Director of Investments at OMD Lebanon, Rachid El Khazen has been promoted to the role of General Manager to take over from Najjar.

“The OMD network is bursting with talent so it is hugely gratifying to see Nadim’s, Wissam’s and Rachid’s accomplishments being rewarded with promotions and new assignments,” says Elie Khouri, CEO of Omnicom Media Group MENA. “While our market and industry are in the midst of a transformation, we see this as an opportunity to grow further. We have always focused on innovating and being future-ready. This is yet another expression of this aspect from our personality.”

Changes to Omnicom Media Group leadership

Omnicom Media Group Middle East and North Africa (MENA) has named new leaders for its analytics division, Annalect, as well as its programmatic trading desk, Accuen. Both companies will now report to recently promoted Executive Director of Specialist Companies, Dimitri Metaxas, who will be managing Resolution as well as Annalect and Accuen. Raouf Ketani has also joined Annalect MENA as Business Unit Director, from Annalect UK, where he will be working closely with the analytics and audience measurement specialists at OMD and PHD and the team at Annalect.

Matyas Csendes has been welcomed to the Omnicom group as Head of Accuen and he will be bringing with him over 10 years of digital marketing experience to elevate the role of the trading desk and enhance clients’ programmatic executions. Accuen also welcomed Bushair Muhammadunni to the role of Head of Inventory, a newly created role in which he will focus on improving the variety of publishers with which the group works.

“There is much demand for these services in which we have invested heavily over the past decade,” says Dimitri. “Raouf, Matyas and Bushair are here to stimulate further growth with their expertise in their respective fields. The industry’s use of data and automation will keep on rising. Hence, we will increase our momentum and dedication to these areas to provide our agencies’ teams with the best capabilities for future-proofing their clients’ businesses.”

Annalect MENA to partner with Ensighten

Omnicom Media Group MENA’s data, technology and analytics division, Annalect MENA, has partnered with enterprise data and tag management company Ensighten, to bring first-party data insights to the region’s advertisers. The partnership aims to help advertisers improve the efficiency and ROI of their brand campaigns. The Ensighten open marketing platform enables brands to collect, own and act on data from everywhere – on-site, off-site, mobile and offline – so that digital marketers can provide personalised experiences in real time to consumers on any device or marketing channel.

“Ensighten’s open marketing platform is changing the way brands collect, own and act on data generated across the customer journey in real time,” says Elie Khouri, CEO, Omnicom Media Group. “We’re very excited at the new opportunities Ensighten’s technology will create for brands here.”

David Saxon, Vice President of Partner Sales and Business Development, Ensighten, adds “In a competitive environment smart and timely actions make all the difference and we’re proud to help Annalect deliver more relevant and personalised consumer experiences across the entire customer journey.”

Resolution MENA launches Current@Resolution

Omnicom Media Group’s Resolution MENA, the global network specialising in performance and content marketing services, has launched Current@Resolution, a social marketing solution for brands. Current@Resolution provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalise on public sentiment with timely, relevant and engaging content.

Current@Resolution enables historical, real-time and predictive analysis to be conducted across brand, competitive and category-based metrics. It allows brands to turn real-world events into rapid response marketing opportunities and business results through rapid response content creation, supported by creative and speciality agencies across the Omnicom Group. Current@Resolution also facilitates the amplification of content, supported by core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.

“While marketers understand the value of data, many struggle to measure and synergise a range of varying data points,” says Dimitri Metaxas, Managing Director, Resolution MENA. “It’s also a common challenge to unify traditionally standalone disciplines. Current@Resolution brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximised.”