entourage welcomes Eyad Alsheikh

entourage marketing and events has welcomed Eyad Alsheikh to the role of Finance Director. With over 20 years of experience across the MENA region, Eyad was most recently the Chief Financial Officer (CFO) at Boloro MENA. In his new role, he will be responsible for financial strategy, planning and reporting for entourage. Eyad will also be covering the agency’s development and implementation of financial policies, systems and processes.

“I’m very excited about joining entourage’s highly qualified and motivated team,” says Eyad. “I look forward to working with the team to achieve the company’s vision and goals.”


Entourage welcomes Hanan Shafey

Hanan Shafey has joined Entourage Marketing and Events as Senior Arabic Copywriter. With over 10 years of work experience in creative writing and translation, she most recently worked at Viola Communications as Content Writer and Translator. In her new role, Hanan will be developing press releases, news features and advertorials for Entourage, as well as working on content creation for websites and brochures, and supporting the agency’s PR department.

“I believe that words inspire good marketing,” says Hanan. “I have a great passion for writing which I am looking to translate into success in my new role with the Entourage team.”


entourage launches new campaign for Egypt

Dubai-based entourage marketing and events has launched its second advertising campaign for the Egypt Tourism Authority. The campaign, titled ‘Misr Orayba’, will promote Egypt’s tourism offerings to the GCC, as well as Jordan, Lebanon and parts of North Africa, including Morocco. The agency will advertise Egypt across strategic media channels such as television, radio, magazines and social media platforms. This is the second campaign entourage have launched for the Egypt Tourism Authority, the first being ‘Misr Wahashtona’ in 2014.

“Over the next six months and beyond, we plan to take Egypt closer to the Arabic speaking audience,” says Mohammed Tayem, Managing Director, entourage marketing and events. “Our ‘Misr Orayba’ campaign is inspired by the idea that Egypt is close to every Arab heart.”

Middle East Event Awards shortlist announced

The Middle East Event Awards 2015 shortlist has been announced. The awards have been split into 20 categories – including Best Corporate Product or Service Launch, Best Event Design, and Employer of the Year – and each is designed to showcase the diversity and excellence of the events and suppliers operating in the Middle East’s event industry. Shortlisted companies include Entourage Marketing and Events, dmg events ME, Viola Communications, ExtraCake and Flash Entertainment.

The winners will be announced at an awards ceremony on June 3 2015 at the JW Marriot Marquis, decided by a panel of renowned industry figures.