Custard to set up meeting hubs at Dubai Lynx

Dubai-based event management agency, Custard has partnered with Dubai Lynx to set up meeting hubs at the upcoming event. Through the hubs, the agency aims to draw attention to the importance of being able to conduct meetings in a private and professional environment, while maximising time at an event. The Dubai Lynx International Festival of Creativity is set to take place from March 5-7, 2017 at Madinat Jumeirah Arena.

“Dubai Lynx brings together clients and teams from across the region and the wider world for three days to celebrate creativity in MENA,” says Emma Farmer, General Manager, Custard. “Naturally this lends to many high level face-to-face meetings being arranged, but ends up with people heading back to their offices to conduct their meeting in an appropriate environment. The hubs will give people the opportunity to book a fully equipped and air conditioned meeting room on site, removing the need to host meetings off-site and allowing delegates more time to experience the festival.”

Emma Farmer joins Custard Communications

Events agency Custard Communications has appointed Emma Farmer to the role of General Manager. With over ten years of experience in events management, Emma previously worked with Centaur Media, UK as the Events Manager and most recently with Dubai Lynx as the Festival Director. In her new role, she will be joining the agency’s management team to oversee the strategic planning and representation of to meet their clients’ needs across the UAE.

“Strategically, now is the time for us to leverage our reputation and experience in the region to further strengthen our position as an industry leader,” says Nicola Holmes, Co-Founder, Custard Communications. “Emma has a fantastic track record and brings passion, strategic vision and clients’ needs to the heart of everything she does.”

Emma adds “I am very proud to be joining Custard, particularly at such a significant time for the company. I am looking forward to working with the team and driving the company forward.”

Dubai Lynx welcomes new Festival Director

Dubai Lynx International Festival of Creativity has welcomed Thea Skelton to the role of Festival Director. With over 13 years of experience in the events industry, including seven years in various roles across the Middle East, Thea has worked on numerous large-scale events and award shows. She will now be responsible for overseeing Dubai Lynx and ensuring the continued success and innovation of the festival.

Hayley Nolan, who has been with Dubai Lynx for three years, has now been promoted to the role of Event Manager, while Emma Farmer will be taking a short sabbatical before returning to Dubai in September as an Events Consultant where she will continue to assist Thea and the team.

“Thea joins Dubai Lynx with a vast array of experience and a deep knowledge of the region – she will ensure Lynx will continue in the seamless way it has in the past,” says Terry Savage, Chariman, Lions Festivals. “In welcoming Thea it is important to recognise the role that Emma Farmer has played in the last five years leading and shaping this great event.”

Ian Fairservice, Vice Chairman, Dubai Lynx and Managing Partner, Motivate Group, adds “Having recently enjoyed our highly successful 10th edition, Dubai Lynx is undoubtedly the best established event of its kind in the MENA region. We are sorry to be losing Emma at such an exciting time but very much look forward to welcoming Thea Skelton and working closely with her to grow the event in coming years.”

Dubai Lynx to partner with Twitter

The Dubai Lynx International Festival of Creativity has formed a joint partnership with Twitter, which will see the launch of the first Twitter Live Young Lynx Competition. Building on the young talent opportunities available at Dubai Lynx, the competition celebrates the best real-time campaign by a brand or its agency, leveraging the speed of social and digital. The Dubai Lynx International Festival of Creativity takes place between March 6 and March 8, 2016, culminating in an awards ceremony where the winners of Twitter Live will be honoured, on March 9, 2016.

“Social networks are an integral part of our industry today and Twitter is truly a global platform,” says Emma Farmer, Festival Director, Dubai Lynx. “The Twitter Live Young Lynx Competition is an exciting competition which harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, this is what drives Dubai Lynx to continue to invest in diverse young talent.”

Frederique Covington, International Marketing Director, Twitter, adds “From its beginning, Twitter is the first service that people open to see what’s happening in the world right now, direct from the source and live, as it unfolds. As such, the potential for the creative industry to leverage the power of live is limitless. We are excited to partner with the Dubai Lynx Festival to recognise and grow the amazing creativity in the region.”

Dubai Lynx to launch Lynx Live

The 10th annual Dubai Lynx Festival, taking place between March 6 and March 9, 2016, will see the launch of Lynx Live – a new initiative that will bring live festival content to the world through TV.AE. A regional online content platform launching on March 1, 2016, TV.AE will broadcast one live seminar from each day of the festival. The daily session will be determined by a people’s vote, which will invite the industry to vote on the seminar that they most want to see. From January 31, 2016, voters will have two weeks to decide which sessions they want to watch from the Inspiration Stage, additionally, one session per day from the Arabic stage will be available to view post-event.

“Nearly 2,000 delegates experience Dubai Lynx every year but we know that there are many more who would like to be there but can’t,” says Emma Farmer, Festival Director, Dubai Lynx. “Together with TV.AE, we want to support the industry by giving a bit of the Festival back. We have a wealth of outstanding regional and international speakers, all delivering valuable insights on creativity and the industry. We want everyone to benefit and get inspired.”

Marwan Saab, General Manager, TV.AE, adds “We’re very excited about this partnership, one of the key reasons we’re launching TV.AE is to celebrate and support the incredible diversity and talent that exists in our region. The partnership with Dubai Lynx, the region’s premier creative festival, is a perfect match.”

Dubai Lynx launches 2016 content programme

The Dubai Lynx International Festival of Creativity has launched its 2016 content programme, aimed at bringing leading international experts together to discuss the future of creativity. The Inspiration Stage at the event will see global industry representatives share their expertise and discuss ideas, shifting the creating landscape. Kicking off this programme will be James Temple and Rick Williams of R/G London, who will discuss how they unlock breakthrough-innovation for clients in an ever-connected world. James Murphy, Co-Founder of adam&eveDDB, will also be discussing the secret to producing creatively impactful and internally moving campaigns. Other speakers will include Lars Bastholm, Global Chief Creative Officer, The ZOO – Google’s global creative think tank for brands and agencies – Mark Read, Global CEO, Wunderman and Peter Kim, Chief Digital Officer, Cheil Worldwide.

With four stages at Dubai Lynx this year, other focus areas include Data x Innovation x Tech, powered by Dentsu Aegis; the Regional Stage and Focus on Africa, which will allow for a complete discourse on the creative communications industry both globally and locally.

“Having renowned international talent joining us to speak at Dubai Lynx shows that MENA is now a major player within the global industry,” says Emma Farmer, Festival Director, Dubai Lynx.

Emirates NBD named Advertiser of the Year

The Dubai Lynx International Festival of Creativity will honour Emirates NBD as Advertiser of the Year at the 10th edition of Dubai Lynx in March 2016. Having received 15 trophies over the last three years at Dubai Lynx, Emirates NBD is the first bank in the last ten years to be named Advertiser of the year and received a Grand Prix at the Dubai Lynx 2015 with the ‘Hey Future Me…’ campaign created by FP7/DXB for Children’s Savings Plans.

“Every year as organisers we choose the brand that has truly stood out as being creatively brave and willing to take risks,” says Terry Savage, Chairman, Lions Festivals. “Dubai Lynx believes that the more creative a business, the better return they will see, and we are delighted to honour Emirates NBD with this in 2016.”

Vikram Krishna, Head – Group Marketing & Customer Experience, Emirates NBD adds, “We are delighted to be the first ever bank to be named Advertiser of the Year. Over the years, Emirates NBD has created marketing campaigns that engage with customers in ever more creative ways. As with our products and services, Emirates NBD’s advertising campaigns are about challenging the status quo and breaking new ground.”

The Dubai Lynx Festival takes place from March 6 – March 8, 2016, with the Awards Ceremony bringing it to a close on March 9, 2016. Entries are currently being accepted at, where details of how to be there can also be found.