Omnia expands into Jordan

UAE-based digital agency, Omnia has launched its Jordan office as part of its expansion plans. Located in Amman, the new office is in response to the growing demand for Omnia’s digital expertise and will act as a digital development hub for the company’s growing roster of digital clients which, at present includes the Saudi Arabian Football Federation, Emirates NBD, Al Yah Satellite Communications Company (Yahsat), Abu Dhabi National Oil Company (ADNOC) and ACWA Power.
“Given the breadth and scale of digital consultancy and transformation work that we regularly undertake and deliver on behalf of some of the region’s, and world’s, biggest brands, we are committed to attracting and developing world-class talent,” says Adam Booth, Managing Director, Omnia. “Our new Jordanian office and the talented Arabic speaking team that comprise it – coupled with our regular investment in the latest industry tools – reinforce our ability to successfully deliver a range of digital services that not only positively impact our clients’ businesses but transform them for the better.”

Instinctif Partners welcomes Andrew Berridge

International communications consultancy, Instinctif Partners has appointed Andrew Berridge to the role of Consultant. With over ten years of experience in strategic communications, content management and new business generation, Andrew most recently worked with Auxilium as Account Manager. In his new role, he will work across Instinctif Partners’ portfolio of clients including Emirates NBD Asset Management and National Bank of Kuwait, to manage its English language content and media relations with the regional and international press. He will also be responsible for the client’s annual report content creation.

“I am excited to be joining this dynamic team of young professionals and look forward to achieving many great objectives together,” says Andrew. “Instinctif Partners has an excellent reputation in the region and I am delighted to be able to contribute towards its success going forward.”

Shortlist announced for Seamless Awards

Seamless Awards, an upcoming awards ceremony for the finance, retail and ecommerce industries, due to take place on May 1, 2017, at The Armani Hotel Dubai, has announced the shortlist.

Nominees include Butcher and Still, Ding, el Grocer, insydo and Zomato for ‘Best Design and User Experience’; Bin Hindi Motors, Emirates NBD, and Xpress Money for ‘Best Viral or Social Campaign’; First Gulf Bank, Global Processing Services for Monzo and Qatar Airways for ‘Best Customer Insight Campaign’; and, Bebuzzd, el Grocer, Gemalto, HPS, ICICI Bank and Mahindra Comviva,, Radius Group, RAKBank, STC and Sprii for ‘Digital Transformation and Innovation of the Year’, among the rest. View the full shortlist here:



Emirates NBD named Advertiser of the Year

The Dubai Lynx International Festival of Creativity will honour Emirates NBD as Advertiser of the Year at the 10th edition of Dubai Lynx in March 2016. Having received 15 trophies over the last three years at Dubai Lynx, Emirates NBD is the first bank in the last ten years to be named Advertiser of the year and received a Grand Prix at the Dubai Lynx 2015 with the ‘Hey Future Me…’ campaign created by FP7/DXB for Children’s Savings Plans.

“Every year as organisers we choose the brand that has truly stood out as being creatively brave and willing to take risks,” says Terry Savage, Chairman, Lions Festivals. “Dubai Lynx believes that the more creative a business, the better return they will see, and we are delighted to honour Emirates NBD with this in 2016.”

Vikram Krishna, Head – Group Marketing & Customer Experience, Emirates NBD adds, “We are delighted to be the first ever bank to be named Advertiser of the Year. Over the years, Emirates NBD has created marketing campaigns that engage with customers in ever more creative ways. As with our products and services, Emirates NBD’s advertising campaigns are about challenging the status quo and breaking new ground.”

The Dubai Lynx Festival takes place from March 6 – March 8, 2016, with the Awards Ceremony bringing it to a close on March 9, 2016. Entries are currently being accepted at, where details of how to be there can also be found.

Effie MENA Awards announces 2015 jury panel

The Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai. The seventh edition of the awards will be judged by a panel including a total of 13 international, as well as 90 regional judges, all at a senior corporate level from a variety of industry sectors such as publishing, luxury retail and banking. The panel will be judging entries to celebrate and reward creativity in marketing.

Members of the 2015 judging panel include Ian Armstrong, Advertising General Manager, Jaguar Land Rover – London;  Christopher Saldana, Director Marketing Services EEMEA, Mondelez Eastern Europe, Middle East and Africa and Vikram Krishna, Head Group Marketing and Customer Experience, Emirates NBD. The final deadline for submission to this year’s awards is September 27, 2015 and previous winners in the scheme include Nissan Middle East, Henkel, PEPSICO and Red Bull.

“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme,” says Alexandre Hawari, Co-CEO, Mediaquest Corp. “The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by prominent leaders in their respective fields.”