balcony8 appoints new Senior PR Manager

Dubai-based integrated communications agency, balcony8 has appointed Ellis Nicholls to the role of Senior PR Manager. Ellis brings with her over seven years of experience in PR and communications, having worked with several regional and global brands including Tory Burch, TRYANO and Six Senses Zighy Bay. In her new role, she will focus on new business and the expansion of balcony8’s PR department as well as managing the agency’s current portfolio of clients.

“I am thrilled Ellis has joined balcony8 to further amplify our integrated communications solution,” says Ursula Winzel, Founder and CEO, balcony8. “Ellis brings equal parts of sass and strategy to our PR division, in a dynamic and challenging economy where clients are looking for robust results.”

TCApr introduces new digital platform

Dubai-based luxury lifestyle and travel boutique PR firm, TCApr launches a new digital press release platform at the Arabian Travel Market show, today. The new platform means that, alongside dedicated printed press releases for clients, TCApr will also send 20-30 second video summaries of the releases to provide recipients with a clear and concise summary of the information received.  This new style of press release aims to deliver a regular installment of news stories and offers from TCApr’s collection of international five-star luxury hotels and resorts, and lifestyle brands.

“Living and working within such a pioneering city as Dubai has allowed TCApr to recognise and appreciate the continually evolving advancements of the digital world,” says Ahmed Soliman, Managing Director, TCApr. “We feel it is our duty to maintain this ethos, and it is incredibly important to move forward with the fast-pace and advanced development around us in order to keep the GCC medias informed and educated on our clients. Introducing a vlog press release campaign falls perfectly in line with our core competencies of creativity, culture and communication.”

TCApr appoints a new Account Manager

Ellis Nicholls has joined the TCApr team as Account Manager. Ellis joins from London where she previously worked across fashion brands as Account Executive for IPR, and in her new position will represent five-star luxury hotels based in Monaco, the Maldives, Seychelles and Mauritius, as well as with the El Corte Ingles department store, with a primary focus on English media.

“After working solely on fashion brands within the UK market for three years, I am excited to not only work within a different field, but to experience a new market,” says Ellis. “It’s great to join a new team which boasts so many different working backgrounds and experiences – I’m definitely going to learn a lot!”