Purobeach welcomes new PR Director

Purobeach UAE has appointed Ellie Keene to the role of PR Director. Set to open in December 2015, the beach club will be located at the JA Jebel Ali Golf Resort and is the second Purobeach opening in the UAE. Home to a new restaurant and spa, as well as watersports facitilities during the day, the venue will also host a number of events – from private parties to resident DJ nights. Ellie will be responsible for all of the venue’s PR, and will be working alongside Marketing Director Martin Quinn, to handle all communications and media coverage for Purobeach UAE.

“Working in the nightlight industry in Dubai has always been an interest of mine and adding Purobeach to the list of projects I am currently working on is extremely exciting,” says Ellie. “I am really looking forward to building the success of this already reputable brand in the UAE.”


Ellie Keene joins Pragma

Ellie Keene has joined the Pragma team as PR & Communications Manager. With over three and a half years in PR, Ellie has worked across a number of high profile campaigns in London and Dubai, including the Victoria’s Secret campaign with Adriana Lima, the launch of Café Belge at The Ritz Carlton, as well as Jergens and Anantara Hotels whilst in the position of Account Executive at DABO & CO. Most recently, she held the role of Senior Account Manager for solar lights specialists Solarway, building brand awareness throughout the region. In her new position, Ellie will oversee the public relations for Cavalli Club, Cavalli Caffé , Cirque Le Soir and The Health Factory.

“I am absolutely thrilled to be part of the Pragma team and work on exciting brands such as Cavalli and Cirque Le Soir,” says Ellie. “It’s a really exciting time for the brands so I’ve joined at a great time! I can’t wait to get stuck in and create some great PR!”