Elle Timms joins Buro 24/7 Middle East

After a number of project assignments, Elle Timms has joined the Buro 24/7 Middle East team as Senior Contributing Editor on a permanent and exclusive basis. Elle, who previously worked as Editor of Hello! Middle East before turning freelance after the birth of her daughter, will be covering all sections of the luxury lifestyle news portal – specialising in fashion and culture. The title is a digital collaboration between Salama Alabbar and Miroslava Duma and is led by Editor-in-Chief, Holly Williams.

“Buro 24/7 is a refreshing, exciting editorial project in the region with a young and dynamic team,” says Elle. “I’m very happy to be joining them.”


Elle Timms lands role at Conde Nast Traveller

Elle Timms, former Editor of Hello! Middle East, has announced she is to manage the fashion and beauty content for the Condé Nast Traveller Middle East launch issue. Starting with immediate effect, Elle will manage the ‘Travel & Style’ section, which is made up of both fashion and beauty content.

“I am thrilled to be looking after the fashion and beauty content for Condé Nast Traveller Middle East,” says Elle. “This is my first major freelance project and it feels good to be back in the world of style-driven stories. I’m very much looking forward to the launch.”

New Hello editor announced

Sonja Stephen has been announced as the new Editor of weekly society glossy, Hello! Middle East. Previously Deputy Editor of the international magazine brand, which falls under the Motivate Publishing umbrella, Stephen takes the reigns with immediate effect after Elle Timms stepped down earlier this month to persue freelance writing opportunities.

“I’m proud, honoured and over the moon about my promotion to Editor,” says Stephen. “I’m looking forward to driving the magazine to even greater success”.

Contact Sonja Stephen at


Elle Timms says goodbye to Hello!

Elle Timms has announced she will step down as Hello! Middle East Editor after a successful year at the helm of the celebrity and society glossy published by Motivate Publishing, Dubai. British-born Elle became a mother for the first time this summer and is now enjoying a freelance career to be able to spend more time at home with her new daughter, Olive Tabitha.

“I have hugely enjoyed the last three years at Motivate publishing, where I started as Fashion & Beauty Editor for the Emirates Woman Group,” says Elle. “I am saddened to leave behind such a great team and colleagues, however during this equally challenging new stage of my life I need to follow my heart and plan to continue writing and editing while spending valuable time with my baby girl. I wish the team all the best and will be avidly watching to see how the the title develops in the future.”

Deputy Editor, Sonja Stephen, will continue as Acting Editor until a replacement is announced.

Contact Elle Timms for freelance projects at