Lotus Communications has partnered with Dubai Yogafest to promote Yogafest 2015 and handle its PR and marketing efforts as it returns to Dubai Internet City for the fifth year. Taking place from February 19-21, 2015, the yoga festival is held in support of Palestine Children’s Relief Fund (PCRF). This year’s Dubai Yogafest is expected to attract over 4,000 participants for two days of meditation, yoga, wellness sessions and healthy eating in the outdoor setting of the Dubai amphitheatre.
“We are very excited to be working with Lotus Communications,” says Elaine Kelly, Organiser, Dubai Yogafest. “Yogafest is the only festival of its kind in the Middle East so it’s really important to get the right message across. It is vital that everyone we work with understands the concept and ethos behind Yogafest, which is focused on sustainability and treading lightly on our planet.”