Effie MENA Awards winners announced

The seventh edition of the annual Effie MENA Awards hosted a total of 25 categories for entrants this year. There were 12 categories under ‘Product and Service,’ eight under ‘Specialty’ and a single category ‘Shopper Marketing.’ There was also a chance to win a ‘Grand Prix’ award and to have the titles ‘The Most Effective Marketing Team of the Year,’ ‘Most Effective MENA Agency Network of the Year’ and ‘Most Effective MENA Advertising Agency Office of the Year’, ‘Most Effective MENA Media Agency Office of the Year’ bestowed. To win an Effie Award, entrants need to impress the judges in four main criteria; ‘Strategic Challenge and Objectives,’ ‘Idea,’ ‘Bringing the Idea to Life’ and ‘Results.’

This year’s Grand Prix winner was Impact BBDO Cairo and OMD – Media Direction for the Sting Launch Campaign. Advertising agency FP7 received a double win and was awarded most effective agency office of the year and most effective agency network of the year. OMD Dubai won the title of most effective media office of the year.

“The high standard of entries combined with the rigorous and stringent evaluation procedures mean that it was a very tough competition indeed this year,” says Alexandre Hawari, Co-COE of Mediaquest Corp. “As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such a range of distinguished figures participating as judges in this year’s programme.”

Those who excelled as being the most influential entities in the region’s marketing sector for the past 12 months and who celebrated with a gold Effie MENA Award this year were:

–       Smartlife – FP7/DXB

–       Dominos – JWT KSA

–       Sony Mobile Communications – FP7/DXB

–       Chrysler ME – Publicis ME

–       Roads & Transport Authority (RTA) – Geometry Global

–       Emirates NBD – FP7/DXB

–       touch – JWT Beirut

–       Coca-Cola ME – FP7 DXB and Memac Ogilvy & Mather Dubai

–       Rani Float – Mindshare MENA

–       Quaker – DDB

–       Infiniti ME – TBWA/RAAD & Mindshare MENA

–       Sting – Impact BBDO Cairo & OMD- Media Direction

–       UN Women – Impact BBDO Dubai

–       Coca-Cola ME – FP7/DXB & Memac Ogilvy & Mather

–       Smartlife – Capital Group & FP7/DXB

–       Chipsy – Impact BBDO Cairo & OMD – Media Direction- Abla Fahita – JWT Entertainment & JWT

–       Fanta – FP7/DXB

–       Fanta – FP7/DXB & Power League Gaming

–       7UP – Impact BBDO Dubai & OMD


Effie MENA Awards announces 2015 jury panel

The Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai. The seventh edition of the awards will be judged by a panel including a total of 13 international, as well as 90 regional judges, all at a senior corporate level from a variety of industry sectors such as publishing, luxury retail and banking. The panel will be judging entries to celebrate and reward creativity in marketing.

Members of the 2015 judging panel include Ian Armstrong, Advertising General Manager, Jaguar Land Rover – London;  Christopher Saldana, Director Marketing Services EEMEA, Mondelez Eastern Europe, Middle East and Africa and Vikram Krishna, Head Group Marketing and Customer Experience, Emirates NBD. The final deadline for submission to this year’s awards is September 27, 2015 and previous winners in the scheme include Nissan Middle East, Henkel, PEPSICO and Red Bull.

“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme,” says Alexandre Hawari, Co-CEO, Mediaquest Corp. “The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by prominent leaders in their respective fields.”