Memac Ogilvy opens new Cairo Office

Memac Ogilvy has embarked on a major reshuffle of its Egypt operations, starting with the launch of a new Cairo office in Technology City. The new office marks the first stage of a renewed commitment to modernising its services in Egypt and the company aims to bring its new operating system and restructure to its Cairo team.

“Egypt has long been an important market for us, and we’re proud of the influential history we have here, from the launch of the New Suez Canal, to the Egypt Post, to Cairo’s Ministry of Finance,” says Edmond Moutran, Chief Executive Officer, Memac Ogilvy. “Today, the nation is going through significant growth measures, which is vastly important from a social, economic, and cultural perspective. This is an era we are committed to playing a key role in. Our 20-year history in the country allowed us to recognise the opportunities that exist, and we intend on contributing through our talented resources, services, and operations.”

Memac Ogilvy welcomes new Chief Creative Officer

Memac Ogilvy has appointed multi-award winning creative talent Paul Shearer as the group’s new Chief Creative Officer (CCO). Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai office.

“Paul’s record speaks for itself and we are confident that he will drive our group forward to even higher creative levels,” says Edmond Moutran, Chairman and CEO, Memac Ogilvy. “Paul prides himself on understanding client’s business and the global alignment that is required for creative success. He always surprises his clients and teams with his ideas and has won some of the most prestigious global awards in our industry. However, when it comes to success Paul will always tell you that our philosophy is to move our client’s brands off the shelf which is more satisfying than any award, and that really resonates with us as a network.”

Paul’s work for brands such as Guess Jeans, Nike and Audi has won him global admiration and accolades, including 18 Cannes Lions, 10 D&AD pencils, 19 Clio statues and his work has received the ‘Best of Show’ award at the One Club. Part of his experience also includes being a Creative Head at Wieden+Kennedy, Senior Creative at BBH and Founding Partner of Nitro.

Paul adds, “Being able to spearhead creative operations as CCO at Memac Ogilvy is a responsibility that I am thrilled to be carrying forward. The network has an incredibly rich history within the advertising industry, and the talent that I’ll be collaborating with in my view is second to none.”