Dubai Lynx award winners announced

Dubai Lynx, the International Festival of Creativity has announced winners for this year’s awards ceremony that took place on March 8, 2017. With over 2,500 entries across 17 categories, the awards celebrate excellence in creative communications in the MENA region.

Pierre Choueiri, Chairman and CEO, Choueiri Group was honoured with the ‘Dubai Lynx Advertising Person of the Year Award’ and Coca-Cola Middle East was awarded the ‘Dubai Lynx Advertiser of the Year’. Winners of the Grand Prix awards included:

  • Memac Ogilvy & Mather Dubai for ‘Branded Content & Entertainment’ as well as the ‘Innovation’ award
  • Walter Thompson Beirut for ‘Creative Effectiveness’
  • Grey MENA Dubai for ‘Design’
  • The Classic Partnership Advertising Dubai for ‘Direct’
  • Blue Barracuda Dubai for ‘Film’
  • Walter Thompson Dubai for ‘Film Craft’ and ‘Radio’
  • Leo Burnett Beirut for ‘Grand Prix for Good’
  • Leo Burnett Dubai for ‘Interactive’
  • Walter Thompson Riyadh for ‘Media’
  • FP7/TUN Tunis for ‘Mobile’
  • TWA\RAAD for ‘Promo & Activation’
  • Y&R Dubai for ‘Outdoor’, ‘Print & Publishing’ as well as ‘Print & Outdoor Craft’
  • BBDO Worldwide for ‘Network of the Year’
  • Impact BBDO, Dubai for ‘Agency of the Year’
  • OMD, Dubai for ‘Media Agency of the Year’
  • Good People, Lebanon for ‘Lynx Palm Award’
  • Carine Howayek and Anirudh Shiva from J.Walter Thompson and Garen Yabremian from HSBC for ‘Young Lynx Integrated Campaign’
  • Marc Baakliny and Toni Tannous from J. Walter Thompson Riyadh for ‘Young Lynx Print Competition’
  • Yar Berjawi and Sasha El Jurdi from FP7/DXB for ‘Young Lynx PR Competition’
  • Amir Daou, Roshni D’Souza, Waqas Maqsood and Heena Makhijani from SOCIALEYEZ Dubai for ‘Twitter Live Young Lynx Competition’
  • Hanin Hassan from American University in Dubai for ‘Masar Student Creative Award for Print’
  • Asma Al-Aloosi from American University in Dubai for ‘STC Integrated Student Award’
  • American University in Dubai for ‘University of the Year’

“The Dubai Lynx awards exists to celebrate and champion creativity, while reflecting the ever-shifting branded communications landscape,” says Terry Savage, Chairman, Dubai Lynx. “This year saw submissions from 22 countries, including a first from Sudan and an increase in some more of the traditional categories such as ‘Print and Outdoor’. The evening brought to a close the three-day festival, which was attended by over 2,300 creative communications professionals this year and the work that was awarded really demonstrates the essence of creativity in the region.”


Custard to set up meeting hubs at Dubai Lynx

Dubai-based event management agency, Custard has partnered with Dubai Lynx to set up meeting hubs at the upcoming event. Through the hubs, the agency aims to draw attention to the importance of being able to conduct meetings in a private and professional environment, while maximising time at an event. The Dubai Lynx International Festival of Creativity is set to take place from March 5-7, 2017 at Madinat Jumeirah Arena.

“Dubai Lynx brings together clients and teams from across the region and the wider world for three days to celebrate creativity in MENA,” says Emma Farmer, General Manager, Custard. “Naturally this lends to many high level face-to-face meetings being arranged, but ends up with people heading back to their offices to conduct their meeting in an appropriate environment. The hubs will give people the opportunity to book a fully equipped and air conditioned meeting room on site, removing the need to host meetings off-site and allowing delegates more time to experience the festival.”

Dubai Lynx announces Advertiser of the Year

The Dubai Lynx International Festival of Creativity has announced that Coca-Cola Middle East will be awarded the 2017 Advertiser of the Year. The award honours and embraces advertisers in the region for their innovation in creative communications.

“We are extremely proud to be honoured with this award.,” says Tolga Cebe, Marketing Director, Coca-Cola Middle East. “At the Coca-Cola Company, we continuously strive to engage with billions of consumers and make everyday moments special. We always challenge ourselves to enhance the way our brands connect with consumers leveraging both global and local insights. This award is a wonderful recognition for Coca-Cola and our agencies here in the region.”

New award at Dubai Lynx

The Dubai Lynx International Festival of Creativity has announced the launch of a new award category, The Innovation Award. The new award celebrates technological creativity and aims to support and promote the development of innovation across the industry. Ben Jones, former Chief Technology Officer, AKQA, has been elected as the Jury President for the new addition to Dubai Lynx. Entries for all award categories are open from November 24, 2016 with an ‘early bird’ rate until January 24, 2017. The final deadline for all entries is February 7, 2017.

“I can’t wait to be part of Dubai Lynx. I have always believed that the western world lives in isolation to the reality of greatness that comes from MENA and further afield. For me, innovation is the perfect blend of simplicity, thoughtfulness, naive excitement, timing and the ‘retrospective obvious’,” says Ben Jones, Jury President, Dubai Lynx International Festival of Creativity 2017. “It’s often in the new ways we communicate to the fresh business models that are created and quite often this is where the excitement lies and often without huge spend. These pillars shone through many of the entries from different categories at last year’s awards and I’m excited to see what entries come through this year.”

Dubai Lynx announces press conference

The 2017 Dubai Lynx International Festival of Creativity press conference will be held on December 5, 2016 at the CNN Building, Dubai Media City. The conference will focus on new initiatives for 2017, including the launch of an ‘Innovation Award’ and additions to the festival programme.

The press conference will be presented by Thea Skelton, Festival Director, Dubai Lynx, with panellists Terry Savage, Chairman, Lions Festivals; Ian Fairservice, Vice Chairman, Dubai Lynx; Khadija Al Bastaki, Director of Business Development, Dubai Media City; Hani Ghorayeb, President, IAA-UAE Chapter; Walid Yared, Chief Marketing Officer, Choueiri Group and Faisal Bin Haider, Chief Executive Officer – Printing and Distribution sector, Dubai Media Incorporated.

Dubai Lynx announces judges

Dubai Lynx International Festival of Creativity 2017 has invited eight high-profile international jurors to judge The Dubai Lynx Awards. The festival will take place from March 5 -8, 2017 at Madinat Jumeirah Arena. Closing the festival on March 8, 2017, the awards ceremony will honour creative excellence in film, print, outdoor, radio, direct, promo and activation, media, interactive, film craft, print & poster craft, design, mobile, PR, integrated, creative effectiveness and branded content and entertainment advertising and communications.

“The jury presidents are a core element in ensuring that stand-out work rises to the top and leads the way for the year to come,” says Thea Skelton, Festival Director, Dubai Lynx. “We’re delighted to have such an experienced line-up to lead the discussions on creativity in MENA with their respective juries.”

Dubai Lynx welcomes new Festival Director

Dubai Lynx International Festival of Creativity has welcomed Thea Skelton to the role of Festival Director. With over 13 years of experience in the events industry, including seven years in various roles across the Middle East, Thea has worked on numerous large-scale events and award shows. She will now be responsible for overseeing Dubai Lynx and ensuring the continued success and innovation of the festival.

Hayley Nolan, who has been with Dubai Lynx for three years, has now been promoted to the role of Event Manager, while Emma Farmer will be taking a short sabbatical before returning to Dubai in September as an Events Consultant where she will continue to assist Thea and the team.

“Thea joins Dubai Lynx with a vast array of experience and a deep knowledge of the region – she will ensure Lynx will continue in the seamless way it has in the past,” says Terry Savage, Chariman, Lions Festivals. “In welcoming Thea it is important to recognise the role that Emma Farmer has played in the last five years leading and shaping this great event.”

Ian Fairservice, Vice Chairman, Dubai Lynx and Managing Partner, Motivate Group, adds “Having recently enjoyed our highly successful 10th edition, Dubai Lynx is undoubtedly the best established event of its kind in the MENA region. We are sorry to be losing Emma at such an exciting time but very much look forward to welcoming Thea Skelton and working closely with her to grow the event in coming years.”

Dubai Lynx 2016 Winners Announced

The Dubai Lynx International Festival of Creativity held its awards ceremony last night, attended by over 1,800 guests, at the Madinat Jumeirah to celebrate winners of the 10th annual awards. 2016 winners included J. Walter Thompson Dubai, UAE who won the Grand Prix for Good for its ‘I Can Teach You Too’ campaign for Dubai Cares; Leo Burnett Beirut, Lebanon who won the Promo and Activation Grand Prix for its ‘Merry Balconies’ campaign for Proctor and Gamble and Impact BBDO, Dubai who won Agency of the Year.

“There is an ever-increasing demonstration of globally-recognisable excellence at Dubai Lynx,” says Terry Savage, Chairman, Lions Festivals. “But what’s also apparent is the surge of a distinctly, proudly regional tone. We celebrate what sets MENA apart as well as what allows it to compete on the world stage.”

Dubai Lynx honours MBC Group Chairman

The Dubai Lynx International Festival of Creativity has honoured MBC Group Chairman, Sheikh Waleed Al-Ibrahim with its Advertising Person of the Year award, to recognise his achievements in advancing the reputation and profile of the communications industry in the MENA region. Sheikh Waleed has been responsible for launching a series of successful TV channels which communicate to different audiences in the MENA region such as MBC1, MBC2, MBC MAX, Wanasah and MBC Drama. He has also recently been instrumental in rolling out HD channels that cover the worlds of movies, sports and entertainment as well as being one of the first Arab businessmen to launch a news channel – Al Arabiya, which has extended into a global network of correspondents and reporters with nearly 30 offices and Bureau Chiefs around the world. He was presented with the Advertising Person of the Year trophy during the Dubai Lynx Awards Ceremony last night, which was attended by 1,800 people from the MENA region’s creative communications industry.

“Over the course of 25 years, Sheikh Waleed Al-Ibrahim has been responsible for multiple, significant contributions to the development of the media and entertainment industry in the MENA region and we are delighted that we could celebrate this during the 10th edition of Dubai Lynx,” says Terry Savage, Chairman, Dubai Lynx.

Dubai Lynx to partner with Twitter

The Dubai Lynx International Festival of Creativity has formed a joint partnership with Twitter, which will see the launch of the first Twitter Live Young Lynx Competition. Building on the young talent opportunities available at Dubai Lynx, the competition celebrates the best real-time campaign by a brand or its agency, leveraging the speed of social and digital. The Dubai Lynx International Festival of Creativity takes place between March 6 and March 8, 2016, culminating in an awards ceremony where the winners of Twitter Live will be honoured, on March 9, 2016.

“Social networks are an integral part of our industry today and Twitter is truly a global platform,” says Emma Farmer, Festival Director, Dubai Lynx. “The Twitter Live Young Lynx Competition is an exciting competition which harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, this is what drives Dubai Lynx to continue to invest in diverse young talent.”

Frederique Covington, International Marketing Director, Twitter, adds “From its beginning, Twitter is the first service that people open to see what’s happening in the world right now, direct from the source and live, as it unfolds. As such, the potential for the creative industry to leverage the power of live is limitless. We are excited to partner with the Dubai Lynx Festival to recognise and grow the amazing creativity in the region.”