CNN International has launched CNN Style on TV, following the successful launch of CNN.com/Style last year. The first 30-minute Monthly CNN Style show was aired on CNN International on Saturday, April 9 and was fronted by Journalist and Author Derek Blasberg. The programme will aim to be at definitive events in the style calendar such as biennales, expos, fashion weeks and design festivals, with upcoming episodes coming from New York’s Met Ball, Milan Design Week and the Venice Architecture Biennale, amongst others. The new launch will also feature across the CNN International network with segments and reports all featuring under the CNN Style banner, such as The Invitation – a new regular feature that will air during prime time shows CNN Today and The World Right Now with Hala Gorani.
“Luxury advertisers and premium brands naturally turn to CNN when they want to connect with upmarket audiences at scale,” says Cathy Ibal, Sales Director, CNN International. “CNN Style coming to TV further strengthens our proposition to such brands following the commercial and editorial success of CNN Style launching on digital platforms last year. I’m already seeing strong interest from advertising partners as we develop a broad range of brand solutions around this unique cross-platform editorial product.”