Team TMN chat with Zahirah Variawa, Managing Director of Think Liquorice, to talk about the launch of Megan Hess’s new book, New York: Through A Fashion Eye…
Tell us a bit about Megan Hess?
Megan Hess was destined to draw. Her initial career as a graphic designer led to her employment as an Art Director at some of the world’s leading design agencies. In 2008, Megan illustrated Candace Bushnell’s New York Times bestseller; Sex and the City. She has since illustrated portraits for Vanity Fair and Time magazine, as well as created iconic works of art for Cartier of Paris and decorated the windows of Bergdorf Goodman in New York. Megan also channels this signature style into her bespoke range of silk scarves and limited edition prints, which are sold around the globe. Her illustrious clients include; Chanel, Dior, Tiffany & Co., Yves Saint Laurent, Vogue, Harper’s Bazaar, Marie Claire, Louis Vuitton, Cartier, Ladurée, Sephora and the Ritz Hotel in Paris. When she’s not working in her studio, Megan is usually hiding in a coffee shop, secretly sketching those around her and looking for that perfectly dressed person.
This is her fourth book following Fashion House, The Dress and Coco Chanel: The Illustrated World of a Fashion. Megan’s portfolio has been bursting at the seams with bigger and better projects being added every year. Since her last visit, she has launched a collaborative sleepwear and footwear collection and traveled the globe with leading luxury brands and numerous other projects in the pipeline.
Tell us about the concept behind the launch for Megan’s latest book…
With New York: Through A Fashion Eye, Megan Hess will take you on a fashion adventure through this iconic city and allow you to discover her favourite places to shop, eat, sleep and play – all through her fashion eye. Megan’s signature style of fashion illustration has made her a favourite with international fashion labels, making her the perfect in-the-know guide for the reader. In her inimitable elegant way, she shines a light on the vast array of fashion-themed restaurants, hotels, parks, famous shops, galleries and sites to visit, as well as her own favourite places. This is an uber stylish travel guide that highlights all the famous spots and will serve as a special keepsake for your trip. For armchair travellers it’s a stunningly, gorgeous and inspiring snapshot of the city. New York: Through A Fashion Eye is full of Megan’s absolutely, beautiful, full-colour bespoke artworks that bring the New York streetscapes to life. This is a must-have insider’s guide to New York for any fashionista.
What makes this event unique to previous launches you have held for Megan?
Each year we work very hard to try and create a concept that is unique, creative and true to the city with the brands who have partnered with us along the journey so far such as Fairmont The Palm. This year we wanted to celebrate the launch of the New York themed book, but still stay true to our city of Dubai. We’ve come up with something we consider to be the perfect marriage of the two cities – both incredible in their own right. We’re bringing a New York inspired sunset soiree to the Seaview Garden of Fairmont The Palm. Without giving too much away ahead of our VIP event – New York City will come to life in a very Dubai-esque style!
How will you make the Dubai launch stand out from its international counterparts?
Megan’s book tour travels across most of the major fashion capitals in the world and with all of these talented teams behind each event, it is always hard to stand out. What we take advantage of here is the beautiful weather and the outdoor setting we have. Dubai stands out as the only city on the tour that offers guests beautiful, warm weather with a skyline sunset and the luxury of hosting the event as a glamorous high tea.
Can anyone attend the launch?
The launch takes place in two events. The first is an invite-only event taking place in the Seaview Garden and the second is open to all and is a meet and greet that will take place in the Mashrabiya Lounge at 7pm. Both events will take place on Thursday, November 3, 2016
Could you tell us more about what media can expect to see at this event?
Megan Hess, in a small and intimate setting so they will have the opportunity to interact with her in luxury and comfort. A beautiful food and beverage service all uniquely themed to the event by the wonderful team at Fairmont The Palm. A New York inspired setting with a very special (secret) feature that we are very excited about. A Think Liquorice style event – small, intimate and enjoyable with loads of attention to detail.
Will there be opportunities for brand partnerships?
Yes, we are open to partners and sponsors for the event if confirmed fairly soon. Ideally this needs to be brands that fit the level of the Megan Hess brand and add value to the guests and event.
How can PR’s/brands get involved with this event?
Get in touch with Team Think Liqourice. We are always open to ideas and partners on any event and this one is particularly exciting as the brand association is extremely significant. Interested brands can reach out through email to Zahirah@thinkliquorice.com