CNN named #1 international news brand

The latest IPSOS Affluent Global survey has confirmed CNN International as the leading international news brand, reaching an unrivalled four out of 10 upscale consumers and decision-makers across the Middle East, Europe, Africa, Asia and Latin America.

CNN’s reach of affluent international audience is larger than all news competitors in every metric across TV and digital platforms. According to the IPSOS Affluent Global survey, every month CNN is currently reaching 40% of the international upscale population via TV and digital platforms – well ahead of BBC (29%), CNBC (14%), Bloomberg (11%) and Al Jazeera (11%).

On TV, CNN is the most watched international news channel for monthly (34%), weekly (19%) and daily (5%) reach. This is significantly ahead of the reach of other news channels’ TV reach – BBC (23% monthly, 13% weekly, 4% daily), Sky (21%, 13%, 5%), CNBC (10%, 5%, 1%), Al Jazeera (9%, 5%, 2%) and Bloomberg (8%, 4%, 1%).

CNN International is also excelling digitally, ranking in the number one position ahead of all news and entertainment brands with a 14% monthly reach. This compares to National Geographic (11%), BBC (11%), Discovery (9%), Bloomberg (5%), CNBC (5%) and Al Jazeera (3%). The IPSOS Affluent Global findings confirm CNN registering a global digital audience of 99 million unique visitors in comScore’s August data – over 25 million ahead of BBC (73 million).

“What is commonly referred to as the ‘CNN effect’ is our ability to deliver non-partisan, objective reporting from all corners of the world quicker and in more detail than anyone else,” says Rani R. Raad, Chief Commercial Officer, CNN International. “It’s this effect that connects with our consumers on TV, mobile, digital and social platforms, making CNN the worldwide news leader it is today.”

New CNN art and culture series to launch

CNN International is launching CNN Ones to Watch – a major new feature show debuting globally on CNN – which will delve into a range of colourful and diverse artistic and cultural fields to showcase future talent. Each month, CNN Ones to Watch will focus on a particular discipline – from modern dance to classical music, filmmaking to architecture and sculpture – as a recognised master of their craft identifies ‘ones to watch’ and explains why their careers are on an upward trajectory. Through this narrative, the master in each show will guide viewers into their art form, how its evolving and what new talent needs to accomplish.

Launching on October 10, 2014, CNN Ones To Watch will air across all CNN platforms – with the programme running on CNN International global feeds and on CNN en Espanol. In addition, vignettes from the programme will air on CNN US.

The series – sponsored by Cartier – will also have a number of digital elements to complement the on–air programming. Alongside video content from CNN Ones to Watch, a dedicated microsite will include interactive and social features, such as behind–the–scenes Instagrams and Vines from contributors.

CNN Ones to Watch is one of the most extensive and exciting feature shows to appear on CNN International,” says Mike McCarthy, Senior Vice President and General Manager, CNN International. “Its broad remit will take viewers on a global journey to explore a diverse mix of arts and culture through the eyes of a master in their field and give the inside track on who could be tomorrow’s Carlos Acosta, Spike Lee or Rem Hoolhaas. The first episode will really set the standards with first class contributors and elements that will give viewers a real insight into the world of portraiture.”

CNN partners with Ericsson for global campaign

CNN International has been selected by Ericsson for an integrated advertising campaign to promote the tech brand as the forefront in information and communications technology. Launching today, the ‘Tomorrow Transformed’ campaign comprises a series of documentaries which examines how innovations in society and business have been enabled by technology.The focus of Ericsson’s campaign is on brand awareness amongst an upscale audience and creating engagement for its Networked Society initiative.

The segments, airing fortnightly, will be presented by CNN anchor Richard Quest and will air during CNN International’s ‘Quest Means Business’ and ‘News Stream’. A 30-minute special highlighting the most innovative stories from the series will be produced in 2015.

Creative production for the campaign’s advertising spot, billboards, co-branded promotions and online branding have been developed by Turner Commercial Productions, the advertising sales creative solutions division for CNN international.

“CNN is delighted to be the exclusive global platform for this campaign with Ericsson,” says Petra Malenicka, Vice President, Ad Sales, EMEA, CNN International. “‘Tomorrow Transformed’ is an exciting editorial proposition that will engage our viewers in many aspects of innovation. By aligning with ‘Tomorrow Transformed’ and embarking on an integrated spot and digital campaign with CNN, Ericsson will enhance its brand credentials amongst our unrivalled upscale global audience.”

Ola Rembe, Vice President External Communications at Ericsson adds, “We are thrilled about the opportunity to communicate our Networked Society vision. We believe ‘Tomorrow Transformed’ is an ideal concept to rightly associate our brand with the very latest in how industries and societies are transforming through mobility and ICT. CNN is a very attractive media platform for our campaign to reach an engaged and influential audience.”

CNN International launches Future Finance

CNN International has announced the launch of Future Finance, a new weekly segment showcasing future trends related to the global financial system that will feature in two of the network’s highest profile business shows – Quest Means Business and World Business TodayFuture Finance will complement CNN’s business coverage by examining everything from a future without cash to high-speed trading that employs the power of laser beams.

Each month Nina Dos Santos will host a Future Finance 15-minute special programme highlighting the best in CNN’s series of short feature films, and offers global insight into what’s on the horizon at consumer and industry level. With stories from Asia, Africa, Europe and the Americas; Future Finance will be an opportunity to gain perspective on possible future trends related to all areas of global business innovation. The weekly reports began airing on June 3 2014, with CNN’s first instalment of its 15 minute programme launching June 25, at 10.45 BST / 11.45 CET.

A dedicated microsite will feature Future Finance reports and supplementary content such as digital explainers, info-graphics and analysis. The material will also appear and be promoted across other CNN business and news web pages.