CNN has launched CNN Style, a new online destination for content spanning the worlds of fashion, design, architecture, art, automobiles and luxury. The website is aimed at a cosmopolitan, global audience and throughout July will be guest edited by Architect Daniel Libeskind.
CNN Style will be a highly visual online destination, featuring galleries, interactives and a range of video and written content aimed to bring international audiences closer to shows, events, trends and personalities across a range of style genres. Launch content includes interviews with photographer David Bailey, pop artist Takashi Murakami and designer Manolo Blahnik. The website will be tailored for mobile audiences and social sharing, spanning international and U.S. Digital editions of CNN.com, CNN Arabic and CNN en Espanol, as well as being integrated into CNN Money’s digital platforms, taking its place alongside other major CNN brands and verticals such as CNN Politics and CNN Travel. CNN Style will also be integrated with TV programming. The site will be headed up by Editor, George Webster.
“CNN Style is the essential destination to be immersed in beautifully crafted, intelligent and inspiring pieces about all facets of style,” said Andrea Demaria, Vice President and Managing Editor, CNN Digital. “This is a cosmopolitan home for a broad range of content. Attracting someone of Daniel Libeskind’s calibre as our first Guest Editor is a signal of our intent as we help redefine what ‘style’ can mean to an upscale, international audience.”