Kassab Media welcomes new journalist

Kassab Media has welcomed Mehdi Mabrouk to the role of Online Editor. Formerly a Journalist at Mediaquest, where he was in charge of Aficionado and Dubai Calendar as well as contributing luxury-related articles to other publications, Mehdi will now be working at CMM, a subsidiary of Kassab media as Online Editor of Virtuozity and Saat Saat. He will be ensuring that the online debut of each publication is a success, by covering editorial content and website design. Mehdi will also continue to work with brands on his instagram, as well as his blog –

“Coming from a men’s luxury and lifestyle background I am really looking forward to take Virtuozity and Saat Saat’s websites to the next level, with the help of the team,” says Mehdi.


Bianca Alcaide joins CMM

Bianca Alcaide has been appointed as Coordinating Officer for Continental Multimedia (CMM). Previously a Creative Services Coordinator with Al Tayer Group, Bianca oversaw orders from manufacturers and clients regarding art materials, as well as coordinating with the finance and logistics departments. In her new position, Bianca will coordinate with the PR’s from different brands about their new products or fashion lines, and will collect product placements and press releases for publications.

“There’s definitely truth in the saying – find a job that you love and you won’t have to work another day,” says Bianca. “I’ve certainly found mine and i’m really excited to have joined the team at CMM!”

Mae Cabigas joins Read magazine

Mae Cabigas has been promoted to Editor of Read magazine. Prior to joining the publication, Mae was Coordinating Officer for Continental Multimedia (CMM), in charge of distributing material coming in from PRs to all sections of the magazine, as well as overseeing the distribution of complimentary copies received by agencies. In her new role as Editor, Mae will handle all editorial content for the weekly publication, brainstorming original ideas for each issue.

“This is a really great opportunity for me,” says Mae. “I have worked as the Coordinating Officer for the same publishing house, and did not expect to be given the chance to enhance my skills and move up. I am thankful foremost to my Editor-in-Chief Danielle Hosri, and of course to my colleagues for showing a great deal of support.”

Sacha Shaw joins Continental Multimedia

Sacha Shaw has joined the Continental Multimedia (CMM) team as Editor of READ magazine and Stylist and Writer for Ego. Previously, Sacha worked as Beauty and Style Editor for Spafaery, and prior to this as a freelance stylist in the UK, working with companies including OK! Magazine, Heat,, Style magazine and American Crew. In her new roles, Sacha will focus on continuing to make READ an interesting and informative publication for commuters, as well as styling shoots for the monthly Ego magazine and writing about new high-end fashion designers.

“I am very excited to be taking on this new challenge in my career,” says Sacha. “This is such a great company that I am proud to be a part of, and I look forward to getting started on the all the great plans we have for the magazines.”