ITP Media Group launches B2B beauty brand 

ITP Media Group has launched new B2B magazine, Middle East Beauty. Middle East Beauty will include a monthly magazine, a website and social media platforms. The new brand will target owners and operators of salons, spas and aesthetic medical service providers while connecting industry figures, artists, stylists, spa managers and product manufacturers. The magazine and website will feature exclusive interviews with beauty players across the region as well as product releases, events, innovations and industry trends. The new launch will also see the appointment of Claudia de Brito to the role of Editor. Claudia most recently worked with Caterer Middle East where she held the role of Editor. In her new role, she will oversee all content for the print and digital platforms.

“We are pleased to announce the launch of Middle East Beauty. Changing social dynamics and growing audience of both men and women with high disposable incomes have transformed the Middle East into the fastest growing beauty market in the world,” says Alex Reeve, Managing Director, ITP Business, ITP Customer. “Led by an experienced and creative team, our new launch will provide its readers with an in-depth analysis of this booming industry. ”

Caterer Middle East welcomes new Editor

ITP Media Group has promoted Claudia de Brito to the role of Editor of F&B management title, Caterer Middle East. Previously Group Deputy Editor of Etihad Airways’ inflight magazine, Claudia will now oversee and generate editorial content for the monthly publication as well as contribute to the publishing house’s dedicated hospitality industry web portal,

HELLO! Middle East welcomes Deputy Editor

HELLO! Middle East has appointed Claudia de Brito as Deputy Editor. With over nine years of experience in media, Claudia previously worked for ITV and 111 Pictures in London, before moving to Dubai. In her most recent role, Claudia was Catalogues Editor within ITP’s customer publishing division, where she worked across all print publications linked to exhibitions at Dubai Trade Centre such as Gulf Food, Beauty World and GITEX.

In her new role, Claudia will oversee HELLO!’s food section, while also contributing to additional features, interviews and local news.