Wassim Daniel joins Cheil MENA

Cheil Middle East and North Africa(MENA) has appointed Wassim Daniel as its new Chief Growth Officer. Wassim brings with him 15 years of experience in top multinational companies in the GCC and Levant area. Most recently, Wassim established FP7-McCann in Iraq and previously was Growth and Development Director for MCN in the Levant region.

In his new role, Wassim will look to diversify the extensive client portfolio at Cheil MENA and will work closely with the agency’s headquarters in Seoul to support global clients looking for greater market share in the Middle East. He will also work with the digital team to promote its new services in programmatic media across the current client portfolio which includes; Etihad, Samsung, du, Coco Cola and Renault, identifying new opportunities for the experiential and retail marketing divisions.

“Cheil MENA is taking on the legacy networks with the kind of ideas that transcend discipline and the traditional ways of advertising,” says Wassim. “It has recognized strengths in technology, retail experience, digital solutions and events, which support its offering as a full service agency. There is a real movement happening at Cheil and I am very proud to be part of the executive team driving its expansion.”

Keesoo Kim, CEO, Cheil MENA adds, “Through his experience in the industry, Wassim will add tremendous value by helping introduce domestic clients to Cheil’s global vision for Ideas that Move and to Cheil’s global network of experts that develop cutting-edge solutions to clients’ business problems.”

Cheil MENA promotes Omar Al Jabi

Cheil MENA has promoted Omar Al Jabi to the role of Executive Creative Director. Omar, who has held the role of Creative Director for the last two years, will continue to work on local and regional campaigns for brands such as Samsung, Coke Studio and Renault. His new role will also see him working closely with Cheil’s regional and global offices, in order to enhance creativity, inject new talent and expand the agency’s creative offerings and portfolio.

For further information, contact Adil Elaouad at / +971 (0)50 559 7522

Cheil MENA appoints new Digital Director

Cheil MENA, part of South Korea’s largest advertising network, Cheil Worldwide, has appointed Anis Zantout as its new Regional Digital Director. Anis brings with him a wealth of experience, having previously held multi-faceted roles across the MENA region, which includes the positions of Digital Media Director for Initiative and Regional Director at DigitasLBi. As part of the Cheil MENA team, Anis will manage the growing digital department and will play a pivotal role in driving new business, by developing the agency’s digital credentials to develop performance media with the rise of programmatic advertising.

“Over recent years, we have made tremendous strides in enhancing our digital capabilities,” says Keesoo Kim, CEO, Cheil MENA. “Anis’s appointment will be an integral component to ensuring the agency continues to offer full integration to our clients. He brings extensive experience from within the region and under his leadership, the digital team are truly well equipped to bring our South Korean way of working – known as Tu:hon – to life.”

Cheil unveils Samsung campaign on Sheikh Zayed Road

Cheil MENA, a communications partner of Samsung Electronics, has unveiled a three-month integrated campaign on the Sheikh Zayed Road, which includes a digital billboard that will display consumer-generated content to promote the photographic capabilities of the new Samsung Galaxy S5.

The ‘Super Selfie’ campaign encourages Samsung Facebook fans to upload their personal photos onto the social media platforms, and those with the most shares and likes will be streamed onto the screen via the purpose-built billboard. The billboard is located on Sheikh Zayed Road facing the Dubai Garden Centre and consumers can upload their selfies until September 30, 2014.

“We wanted to create an idea that would move people into action whilst achieving significant awareness for the new phone,” says Nitin Baweja, Account Director, Cheil MENA. “The partnership with the Dubai Municipality has been a one-off opportunity to push the boundaries like no other brand has ventured to do before, for which we are grateful.”

Omar Al-Jabi, Creative Director at Cheil MENA adds, “We wanted to invite our audience to explore the capabilities of Samsung Galaxy S5 by capturing their best sides and sharing what they love. This campaign is designed to provide people with a platform where they can share their fun moments and be given the opportunity to be seen by the world.”