The Fashion Hub gets new look

UAE-based fashion website The Fashion Hub (TFH) has expanded its offices into London and re-launched its digital platform with a new look. The new website will act as a virtual panel that voices the non-linear market of fashion, art and lifestyle, with a more digitalised and interactive format. Having previously worked with worldwide brands such as Harvey Nichols London, Selfridges and Canon, the digital publication will now be welcoming new contributors to the site.

“It was time to take the next step, to become more digitalised, to have richer content, it’s been for years and we knew the timing was right,” says Parisa Birgani, Founder and Editor, The Fashion Hub. “We know our readers so well, because we are both our own readers. There was such a gap in the market for something like TFH, a platform that didn’t focus on the commercial, but focused on the non-liner, and we’re both so happy to shine a light on that part of the industry, and to broaden peoples minds about it, especially in the Middle East.”

Lydia Birgani, Co-Founder, The Fashion Hub, adds “We’ve now constructed a more interactive platform which helps engage and interconnect different ideologies, regions. Opening an office in London has allowed us to target our European readers more and it’s a very exciting chapter for TFH.

2015 SABRE Awards EMEA winners announced

The 2015 SABRE Europe, Middle East and Africa (EMEA) Awards were held on 21 May, 2015 at The Roundhouse in London. Over 650 PR professionals from the EMEA region attended the ceremony to celebrate the winners, selected from 2,400 entries.

Among the agencies to have won were Roche Lebanon with Memac Ogilvy Public Relations for their Breast Cancer Awareness Campaign, Al Baik with TRACCS for their Park it Right campaign, Dubai Gold & Commodities Exchange with Weber Shandwick for their The DGC-X-Factor! How DGCX Transformed its Regional and Global Profile campaign and Canon with DABO & CO for the Canon Cabast trade show. UN Women with Memac Ogilvy Public Relations – Dubai, were also nominated as finalists for the Platinum Sabre award for Best in Show for their campaign, The Autocomplete Truth.

Global agency Weber Shandwick won five awards in total on the night, with Memac Ogilvy winning three. Ketchum was presented with four awards for its clients, and Burson-Marsteller and Edelman (including Elan and DABO & CO) won three.