Dubai-based public relations and influencer marketing agency, POP Communications has been appointed as the PR agency for Makeup Lab in the UAE. Makeup Lab is a beauty retailer that caters to the beauty needs of every woman. POP Communications will be responsible for the brand’s media relations and influencer outreach in the UAE.
“Makeup Lab is a hidden gem and stocks masstige and cult brands such as TheBalm, Dr.PAWPAW and Cailyn, which we are all big fans of at POP Communications,” says Zainab Imichi Alhassan, Managing Director, POP Communications. “We are excited to support Makeup Lab’s ambitious growth plans for the UAE, as well as increase brand awareness and footfall for the stores.”