BELIEVE Branding rebrands globally

Branding agency, BELIEVE Branding has rebranded as Believe You Me. With offices serving Australia, South East Asia and the Middle East, the rebrand aims to develop and be up-to-date with the changing world while working across a variety of brand-led engagements. The agency will focus on the three core practice areas of brand strategy, creative and production particularly in FMCG Consumer Packaging, Corporate Identity, Digital Experience and Shopper Marketing.

“After several decades of working across the Australian, South East Asian, Indian and Middle Eastern regions, the notion of ‘trust’ is a constant that defines both people and brand from the inside out, just as it is with our new name, Believe You Me,” says Blair Triplett, Managing Partner, Believe You Me. “We wanted a new name that reflects who we are, but equally a name that underpins the brands we build and the close relationships we have with our clients to help drive truly insightful brand strategy and consumer-led brand design.”

The Brand Foundation launches Start Big Initiative

In celebration of Dubai’s World Expo 2020 success, UAE-based branding agency, The Brand Foundation (TBF) has launched its Start Big Initiative, designed to support entrepreneurs with limited capital brand their businesses in a world-class manner from the start.

“Having a strategically positioned, professional brand is often the difference between failure or success,” said Lisa Knight, Founder of The Brand Foundation. “Start-ups face stiff competition from more established competitors, and your brand presents a key opportunity to communicate your differences, maximising your competitiveness and shaping perceptions about who you are and what you do right from the start.”

As professional branding services are typically only within reach of start-ups with substantial financial backing, those with limited capital are left with a dilemma. TBF has devised an SME branding package that provides businesses with a branded toolkit of essential assets (such as a brand identity, website, corporate stationery) in order to excel quicker.