BPA introduces B2B advertising marketplace

Global business media auditing company, BPA Worldwide has announced the launch of a private digital ad marketplace (PMP) for its B2B members. Set to launch in the second quarter of 2017, the platform aims to provide buyers better access to quality data and efficiency in the digital marketplace.

“In the case of buying ad space programmatically, BPA will establish a vertically focused PMP comprised of BPA’s B2B members’ audited sites,” says Glenn Hansen, President and CEO, BPA Worldwide. “According to our findings, individual members are not able to reach scale on their own and appeal to the technology vendors. However, when put together, BPA’s B2B membership can create a significant impact in the marketplace. The top reasons publishers don’t currently use programmatic selling is scale, lack of familiarity with the process and the challenge of establishing independent third-party differentiators. The BPA PMP addresses those challenges. Already an established and trusted audit partner, the BPA PMP offers B2B buyers quality audited audiences and an automated way to reach them.”

BPA Worldwide announces concurrent release of data

Global assurance provider BPA has announced the concurrent release of audience metrics for 36 consumer magazines, 16 business publications and five newspapers in the Middle East, for the six-month period that ended on June 30, 2016. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in five Middle East countries; Bahrain, Lebanon, Qatar, Saudi Arabia and the United Arab Emirates. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads for the most recent June 2016-ending BPA brand reports.

“The concurrent release of audience data for consumer and newspapers based in the region helps level the playing field in the marketplace,” says Rana Hariz, Director, BPA Middle East. “Media buyers and advertisers can turn to this single report and make an accurate evaluation of audience metrics between brands before they buy.”