Future Tech Media acquires Adzouk

Dubai-based digital advertising agency, Future Tech Media has acquired the digital advertising network, Adzouk. Founded in 2011, the programmatic supply side network works with advertisers including General Motors, Unilever and Jaguar Land Rover across the MENA region. The acquisition aims to increase client needs particularly in Africa and Asia while strengthening Future Tech Media’s strategic positioning in the region.

“In today’s rapidly evolving and connected world, our clients are demanding more and more digitally cutting-edge solutions,” says Boye Balogun, Managing Director, Future Tech Media. “This acquisition enables us to grow faster and offer clients a comprehensive solution encompassing content, media and technology. There is a perfect synergy between our existing product offerings and we’vealready started integrating Adzouk’s products across our five offices. We will also continue to work on new product development as we advance our advertising technology roadmap.”

Jamie Atherton, Co-founder and MD, Adzouk, continues, “This is a very positive step for the business as we are now part of a larger integrated digital technology business. We will be able to offer our clients Future Tech Media’s products including access to their content studio and influencer marketing technology. We are very proud of Adzouk’s achievements over the last seven years and are confident that we are in a hyper-growth phase with the right talents and leadership on-board.”

Boye Balogun heads up Future Tech Media

Boye Balogun, former Region Head of Digital at Mindshare, has left the company to head newly established Future Tech Media as Co–Founder and Managing Director. Having been with Mindshare since 2012, Boye will now oversee Future Tech Media, a Middle East & Africa digital media solutions and consultancy business, which focuses on innovative digital solutions.

“We have a perfectly curated suite of innovative digital products across native advertising, mobile and video to help drive the next wave of digital advertising in this market,” says Boye.

With its first office currently open in Dubai, another is set to be established in Lagos to cater for the African region later in the year.