The Dubai Lynx International Festival of Creativity has announced the launch of a new award category, The Innovation Award. The new award celebrates technological creativity and aims to support and promote the development of innovation across the industry. Ben Jones, former Chief Technology Officer, AKQA, has been elected as the Jury President for the new addition to Dubai Lynx. Entries for all award categories are open from November 24, 2016 with an ‘early bird’ rate until January 24, 2017. The final deadline for all entries is February 7, 2017.
“I can’t wait to be part of Dubai Lynx. I have always believed that the western world lives in isolation to the reality of greatness that comes from MENA and further afield. For me, innovation is the perfect blend of simplicity, thoughtfulness, naive excitement, timing and the ‘retrospective obvious’,” says Ben Jones, Jury President, Dubai Lynx International Festival of Creativity 2017. “It’s often in the new ways we communicate to the fresh business models that are created and quite often this is where the excitement lies and often without huge spend. These pillars shone through many of the entries from different categories at last year’s awards and I’m excited to see what entries come through this year.”