B Beauty Arabia launches in the UAE

B Beauty Arabia, an online platform dedicated to all things beauty in the Middle East, has officially launched. Having most recently held the position of Beauty Editor for Savoir Flair, Founder Basma Faramawy aims to establish B Beauty Arabia as the comprehensive guide for beauty lovers in the region.

Bringing her extensive bilingual editorial expertise to the new venture, the blog-style platform will be dedicated to everything from makeup and skincare, to hair, nails, wellbeing, salons and spas. The English language website will offer expert advice, product reviews and informed recommendations, as well as up to the minute news from the world of beauty.

“I’m so excited to be launching B Beauty Arabia,” says Basma. “It’s something that I’ve been looking forward to for a long time and I’m thrilled that I’ll be able to share my passion with beauty lovers everywhere on a more personal level.”