PAZ Marketing has signed the account to represent German food company, Bahlsen, in the United Arab Emirates and Saudi Arabia. Founded in 1889 and headquartered in Hanover, Bahlsen currently operates five production facilities in Europe and exports products to over 80 countries worldwide.
“We are absolutely delighted to be representing Bahlsen’s business in both the UAE and Saudi Arabia,” says Zeina Akkawi, Managing Director, PAZ Marketing. “Adding a global FMCG power house with over 125 years of experience to our portfolio proves that big names are looking to boutique agencies for creative solutions, and shows their commitment to growing in the Middle East. We are in the midst of preparing for a series of outstanding regional events and looking forward to growing their business.”