B4U Aflam, the Arabic-language Bollywood film channel, has announced UM Dubai as its new media buying agency for the MENA region. B4U’s decision to appoint UM Dubai was due to the agency’s scale and expertise in the media communications industry, as well as its global reputation and capability in providing strategic marketing and an array of proprietary tools in order to maximise target reach and brand presence.
B4U’s alliance with UM Dubai will not only help the network to grow in the MENA region, but will also help bring B4U Aflam closer to its target audience, the local Arabic population, through tactical planning and innovative thinking. With a new look and fresh packaging to launch in forthcoming weeks, the affiliation has come at an extremely exciting period for the channel.
“B4U are thrilled to be working with UM for our media buying. When selecting a media buying agency, we wanted to appoint a company that we knew we could trust to not only deliver but to also help us evolve, develop and grow in an ever-changing market,” says Ashok Shenoy, B4U Aflam’s Head of International Business. “We have confidence that with their extensive knowledge, expertise and networks UM will help us achieve our goals in the Middle East.”
Zubair S. Siddiqui, Managing Director of UM Dubai adds, “With perhaps one of the most extensive Bollywood libraries, B4U Aflam is uniquely positioned to satisfy the burgeoning needs for Asian content within the Arab diaspora and we are proud to have been given this opportunity to partner with them across the region.”