Ad Fusion Media is to launch En’Route Middle East Magazine on May 5, 2014, during the Arabian Travel Market (ATM), with the launch party to be held at the Oceanic Hotel Khorfakkan, Fujairah, on April 10. The travel magazine will be distributed free of charge quarterly in the UAE through airline partners on board flights, as well as in hotels, travel agencies and tourism offices, with an initial circulation of 10,000. The magazine will provide up to date news on the travel and tourism industry across the UAE and around the world.
“I don’t expect to get rich from En’Route, nor is this my ambition,” says Aishah Yousef, General Manager and Editor-in-Chief, En’Route Middle East. “My sole goal is to produce an excellent magazine, one that reflects the breadth, honesty and vitality of this growing industry.”