Dentsu Aegis welcomes Simon Woodward

Simon Woodward has joined Dentsu Aegis Network as Head of Amplifi Middle East and North Africa (MENA). Having previous agency experience with Universal McCann, GroupM and Mindshare across the Asia-Pacific (APAC) region, Simon was most recently Global Head of Agencies & Media Management at Microsoft Mobile Devices. In his new role, Simon will be based in Dubai reporting to Michael Nederlof and working with the teams of Abdalla Bibi, Head of Trading UAE and Siddhi Dhavale, Director of Amnet and Digital Buying.

“I am delighted to take this new role to lead such an integrated platform in MENA,” says Simon. “With the growing trends of convergence and globalisation, an agency’s media functionality needs to evolve beyond media efficiencies and rates. I believe Amplifi, which is structured to work collaboratively with our media, digital and technology partners, will bring out the best media performance and business outcomes through a cooperative approach.”

For further information, contact Sara Paye at / +971 (0)4 447 4996

Dentsu Aegis launches Amplifi in MENA

Dentsu Aegis Network MENA has launched Amplifi, a newly established division responsible for media investment and strategic partnerships for the group. Amplifi will bring together the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data as its foundation. It’s primary goal will be to deliver maximum performance for the group’s clients by working collaboratively with media, technology and infrastructure partners.

“It’s an important milestone for us to officially launch Amplifi in MENA,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “To form that matrix integrating investment management, media partnerships, technology and content empowered by data under Amplifi allows us to leverage the group’s scale and develop innovative solutions for our clients across all of our agencies.”

For further information, contact Sara Paye at / +971 (0)4 447 4996