Grazia Middle East goes live

Women’s weekly publication, Grazia Middle East, part of ITP Publishing Group will be going live at Dubai Festival City from November 4 – 12, 2016. The editorial team will host a week-long event at the mall, giving visitors an opportunity to experience the different elements of magazine creation for their special live issue.

“This partnership with Grazia is ground-breaking, as for the first time ever we are allowing readers, fans and visitors the chance to be a part of the production of one of their favourite magazines,” says Steven Cleaver, Director, Festival City Shopping Malls. “We believe that Festival City is more than just a shopping destination – we are leading from the front by giving people the chance to have unique experiences and create lasting memories. We are delighted to showcase the mall’s new fashion offering and are very much looking forward to seeing the result.”

Alison Tay, Editor-in-Chief, Grazia Middle East adds, “I’m so excited we’re launching such a pioneering event for the region through the Grazia Middle East brand. As well as bringing together the region’s best-loved influencers and experts in the fields of fashion, beauty and lifestyle, visitors will be able watch the magazine come to life, alongside our exclusive cover star Alanoud Badr. And for the first time ever in the Middle East, readers will be able to vote their preferred Grazia cover. We can’t wait to see everyone there.”