We Are Social acquires Socialize

Global creative agency network, We Are Social has acquired a majority stake in UAE-based digital agency Socialize as part of its expansion into the MENA region. The move sees We Are Social’s global workforce top 700 staff members, based across 11 offices in nine countries. Socialize will continue operating as an independent brand while taking advantage of We Are Social’s global infrastructure and agency ecosystem.

“We Are Social’s entrepreneurial spirit and future-focussed offering makes it the perfect strategic fit for Socialize,” says Akanksha Goel, Founder and Managing Director, Socialize. “We’re looking forward to joining forces with a network that is so like us from both a cultural and working practice perspective, a forward-thinking partner who shares our vision of the future and a global ecosystem that allows us to deliver greater value to our clients.”

Robin Grant, Chairman and Co-Founder, We Are Social continues, “We’re incredibly excited to be welcoming Akanksha and the rest of the Socialize team to the We Are Social family. They’re kindred spirits who share our creative culture and passion for social. As one of the fastest-growing and most dynamic regions in the world, the Middle East is absolutely crucial for our global clients and having Socialize as part of our network has fulfilled a long-held ambition.”

Simon Bower joins Socialize

Socialize has appointed Simon Bower to the role of Media Strategy Director. Previously Digital Director at OMD London, Simon has over seven years of experience in media and will now head Socialize’s media businesses as well as oversee strategies for key regional clients. He will also be working alongside Managing Director Akanksha Goel to evolve the agency’s performance-media offering across the region.

“I’m looking forward to exploring the media dynamics in this exciting, evolving region and bringing my experience to bear at an agency where I can make real-impact to the business.” Says Simon.

Akanksha Goel, Managing Director, Socialize, adds “We are extremely excited to have Simon on the team. His combination of experience with network agencies and mature European markets will help bring a different point of view that drives further growth for our clients. We will be able to leverage his skills across programmatic, data and analytics to provide a comprehensive media offering that further bridges the gap between creative and technology.”