APO Group appoints new CEO

Media relations consultancy for the MENA region, APO Group has appointed Lionel Reina to the role of CEO. With over 25 years of senior management experience, Lionel previously worked with the French telecoms company Orange where he held the role of Vice President and General Manager for Eastern Europe and most recently as the Middle East Director in the Gulf region for Accenture. In his new role, he will assume operational responsibility for all aspects of the business and look to grow its portfolio of clients and continue its International expansion and digital transformation.

“I’ve been following the progress of APO Group for years and been hugely impressed by their approach to innovation and willingness to stay ahead of the competition,” says Lionel. “I want to ensure we keep our strong customer focus and build on our reputation as a global consultancy with unique experience and relationships across the media landscape.”

APO Group launches enhanced news monitoring service 

Media relations consultancy for the MENA region, APO Group has launched a new version of their media monitoring service for press releases. The new service aims to provide all wire customers with a complimentary bespoke monitoring report which collates media clippings from websites, print publications and social media while delivering insights on media sentiment and journalistic engagement.

“Our enhanced media monitoring service reflects our commitment to exploring new ways of delivering superior media intelligence to our customers,” says Nicolas Pompigne-Mognard, Founder and CEO, APO Group. “For us, distributing press releases across a specific region is not merely about pushing corporate news to journalists. It is about supporting our clients in establishing market presence and enhancing target audience engagement. To help them achieve this, we strongly believe it is crucial to provide them with as much information as possible about the success of their campaigns.”

APO opens office in Dubai

African Press Organization (APO), the sole press release wire in Africa, opens its first office in Dubai today, in response to the growing demand for AMO media relations services dedicated to Africa in the Middle East. The Dubai office, located in Dubai Airport Freezone, becomes APO’s fifth regional office after Dakar (Senegal), Lausanne (Switzerland), Mumbai (India) and Victoria (Seychelles).

“Over the last 12 months we have experienced an increasing level of interest from clients operating from the Middle East, and we are looking forward to strengthening existing relationships with clients, while building new partnerships,” says Nicolas Pompigne-Mognard, CEO and Founder, APO. “APO meets all communication requirements concerning Africa. The offer includes any activities related to PR, ranging from press release distribution and monitoring, to online press conferences, interactive webcasts and op-ed placements, and expert advice on African PR practices can also be provided.”