Carat MENA, global media planning & buying specialist and a part of Dentsu Aegis Media, has appointed Bahrain-based marketing communications group Gulf Marcom Group, as a partner to support its clients with interests in the Kingdom. Gulf Marcom Media House, the media planning and buying arm of Gulf Marcom Group, will represent Carat’s client portfolio that includes British Airways, General Motors, Ikea and Total amongst others.
“The affiliation with Carat connects our local insight, based on 30 years of experience, with its global tools and buying power that will add tremendous value for brands operating in Bahrain,” says Thamer Al Muqla, Managing Director, Gulf Marcom Group. “The partnership will also be leveraged by the wider Gulf Marcom Group, which includes agencies in branding, advertising, event management and digital.”
Ahmad Haider, Managing Director for Carat Saudi Arabia and who will manage operations in Bahrain adds, “This new partnership illustrates the importance Carat is placing on Bahrain’s media market, which has seen significant growth in recent years, and the subsequent need to support our clients in the Kingdom of Bahrain. This market has huge promise fuelled by urbanisation and a growing sense of consumerism, and we are pleased to partner with a well-established and respected group.”