McCann Worldgroup was recognised in Advertising Age & Creativity magazine’s Annual Awards Report as the third most “Creatively Awarded Network,” with McCann Melbourne ranked as the most “Creatively Awarded Agency.”
This recognition comes in a year in which McCann’s creative awards performance netted it honours as “Agency of the Year” in New York and as “Network of the Year” in both Eastern Europe and Asia Pacific, along with other major creative awards recognition globally. The Advertising Age & Creativity magazine report also recognised McCann Melbourne’s “Dumb Ways to Die” campaign for Metro Trains Australia as the “Most Awarded Campaign” of the year and its creative leaders John Mescall and Pat Baron as the two highest-ranked creative directors in the entire global advertising industry.
“This is a terrific achievement for the entire McCann network, highlighted by the tremendous success of our Melbourne office,” said Harris Diamond, Chairman and CEO of McCann Worldgroup. “The recognition across categories from digital to integrated, film to design, is a testament to the great work all of our staff has been doing around the world. This is work that not only continues to win the admiration of our peers, but also drives our clients’ businesses forward.”
Along with this record of creative recognition, McCann this year added several new global and regional clients, including the consolidation of the Chevrolet business globally, the addition of Zurich Insurance and SABIC to the network’s global roster, and new U.S. clients including the U.S. Postal Service, Lockheed Martin and Jose Cuervo.