LIGHTBLUE* appoints new Partner

Dubai-based experiential agency, LIGHTBLUE* has promoted Craig Borthwick to the role of Partner. Craig joined LIGHTBLUE* in 2012 as Account Director and most recently held the role of Client Services Director, where he worked with brands such as Adidas, Heineken and Mercedes. In his new role, he will commit to offering brands an integrated approach with experiential marketing and help expand and build relationships with global brands.

“I will focus on solidifying LIGHTBLUE*’s position as a true MENA agency and fortify our relationship with global enterprises that wish to widen their reach across the region, while increasing our own offering with a regional focus,” says Craig.

Alin Constantin joins The Media Network

The Media Network has welcomed Alin Constantin to the role of Chief Photographer. Having worked with a number of high profile clients in the UAE including Topshop, Sport 360, Formula 1 Abu Dhabi, Adidas and HSBC, Alin has an impressive portfolio across a number of genres.

In his new role, Alin will be utilising his experience in order to launch and oversee a new photography division for The Media Network, expanding the company’s service offerings. The Media Network’s photography division will provide members with competitively priced photographers to cover events, corporate portraits, cut outs and more.

“The Media Network has made a huge impact in the media industry since launch, and is a much-needed resource,” says Alin. “I’m very excited to begin contributing to the growth of the company through the newly launched photography division.”

Dentsu Aegis Network partners with The Hub

Global communications network Dentsu Aegis will partner with The Hub Advertising & Marketing in Jordan. With offices based in Amman, The Hub will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country such as Microsoft, adidas, MasterCard and Reebok on a local level, with the merged businesses jointly managing any new business opportunities.

“The opportunities in this market are endless and this partnership will form the foundation for future expansion plans in the Levant,” says Karan Hoyek, General Manager, Carat Levant. “With a shared vision and working synergies, we expect this to be the beginning of a mutually beneficial relationship for both agencies and our clients.”

Dr. Ruba Batayneh, CEO, The Hub Advertising & Marketing, adds “This partnership paves the way for us to provide our local and regional expertise while also learning and developing with a global network. The partnership will provide equal opportunity for both parties and create a momentum for future opportunities. We are proud to be the first local agency to take this courageous step.”