Global communications agency, M&C Saatchi PR has been appointed to handle BMW, MINI and Motorrad through Abu Dhabi Motors Dealership (ADM). ADM is the exclusive importer for BMW and MINI in Abu Dhabi and Al Ain, and is also known for having the world’s largest BMW and Rolls-Royce showroom. M&C Saatchi PR will deliver consumer and corporate campaigns across the UAE for all brands under Abu Dhabi Motors.
“It’s been a great year working with Abu Dhabi Motors and we’re pleased to expand our remit by taking on BMW, MINI and Motorrad,” says Chris Hides, Global Managing Director, M&C Saatchi PR. “We look forward to continuing to drive Abu Dhabi Motors’ strategic campaign and enhance their business presence on a global stage.”