Condé Nast has announced that Style.com will become the home of its new e-commerce business platform. Launching in the UK in Autumn, the concept will replace the website’s news and fashion show reports content. Following the UK launch, the e-commerce website will grow to incorporate the market from the US, with other major countries to follow. How this will affect Style.com/Arabia is yet to be determined.
The new e-commerce platform will operate as a stand-alone business, although it will still come under the ownership of Condé Nast. It will look to connect fashion companies as well as upscale brands from other sectors – such as beauty, travel and technology – to potential buyers, including readers of other Condé Nast print and online publications Vogue, Vanity Fair and GQ. The new venture will be headed up by Franck Zayan, who previously worked as Head of e-commerce for Galeries Lafayette.