Following the merge of Strategies International and Digital Cup in January 2017, newly launched Strategies dC has been appointed as the PR partner for Shiseido across the Middle East. Founded in 1872, Shiseido is a cosmetics brand that offers a selection of skincare, makeup and fragrance products for men and women. Strategies dC will be responsible for media relations and PR campaigns for Shiseido across the region.
“We are excited about our new partnership with Shiseido,” says Ronald Pharaon, Co-CEO, Strategies dC. “Shiseido’s expertise and proven track record in the cosmetics industry inspires us to push the limits of our passion and creativity. We look forward to strengthening our partnership with Shiseido and to a prosperous year ahead.”