Regional communications agency Spark* has appointed Alaa Demachkie as its new Creative Director. Before joining Spark*, Alaa was freelancing in creative roles, and previously worked for Fortune Promoseven as Associate Creative Director, and Senior Art Director.
Alaa will bring over 11 years of experience in media to his new role, where he will be responsible for leading design teams in the creation, conception and implementation of projects to strengthen the agency’s creative output and contribute to a superior level of client servicing. He will also work with account leads and project management to ensure that deliverables satisfy the client, go out as scheduled and remain on budget.
“Spark* is excited to have Alaa on board as the agency’s Creative Head – his wealth of experience in the advertising industry will be a major asset to the organisation,” says Yusuf Pingar, Managing Director, Spark*. “We are confident that his high level of expertise, excellent industry knowledge and strong creative background will be a driving force in ensuring that the quality of our creative campaigns exceeds client expectations.”
Alaa adds “Creativity is a subject I feel strongly about. I’ve seen how an idea can change everything and Spark* understands this and audiences like no other. I want to make brilliant work – ideas that resonate and pop, and I want my new team to push creative boundaries, challenge the norm and run with their concepts.”