Dubai-based boutique agency, Soho Communications has been appointed as the PR agency for EileenEdit.com. Founded by entrepreneur, marketer and beauty expert, Eiléen Lee-Connor, EileenEdit.com is a style-conscious platform that celebrates beauty, fashion and lifestyle, directed to women across the region. Soho Communications will be responsible for all EileenEdit.com’s PR and collaboration opportunities.
“EileenEdit.com is a fabulous addition to our portfolio of clients and Eiléen is a breath of fresh air to the beauty industry,” says Peta Al Akawi, Founder, Soho Communications. “Through this exciting digital platform, Eiléen will explore the developing culture of our global jet set community whilst infusing it with her love and expertise of beauty, fashion and culture primarily directed at women over 35.”