Dubai-based boutique agency, Soho Communications has been appointed as the PR agency for CycleBar in the UAE. CycleBar is a luxury fitness studio that offers a cycling focused concept and consists of luxurious changing and shower facilities as well as a merchandise boutique and CycleTheatre. Soho Communications will be responsible for all the PR and event enquiries as well as influencer engagement for the brand in the UAE.
‘We are absolutely thrilled to be working with CycleBar Dubai and it’s a wonderful addition to our growing portfolio,” says Peta Al Akawi, Founder, Soho Communications. “This is the first ever CycleBar to open outside of the US so it’s a very exciting time for this luxury fitness boutique.’’