Socialize secures General Mills portfolio

Socialize has secured the digital communications mandate for the entire General Mills portfolio, including its Haagen-Daz, Nature Valley, Bugles and Green Giant brands. The agency will handle all digital creative duties for General Mills, with the aim to build more meaningful relationships between its brands and their target audiences. Socialize will be working alongside Ali Shaikh, recently appointed Marketing Director at General Mills, who will be leading the company’s digital transformation.

“We look forward to being a part of this digital transformation journey,” says Akanksha Goel, Director, Socialize.”This is our passion, it’s what we love to do and it’s what General Mills saw in our work. We’re really excited to present them with game changing campaigns and we firmly believe that with this partnership, both General Mills and Socialize can have their cake and eat it too.”