Socialize secures Betty Crocker

Socialize has secured the digital account for Betty Crocker. The Dubai-based digital agency will be handling the strategy, set-up and execution for the General Mills brand’s social media presence, as well as its digital activations across the Middle East.

“This is a significant appointment for Socialize,” says Akanksha Goel, Director, Socialize. “We are proud to be joining forces with General Mills and elevate Betty Crocker to be the top digital and social brand in its category by delivering strategically driven, memorable and meaningful creative work.”