UAE-based content marketing agency, Silx has been nominated for the Annual Marketing Excellence Awards Program. Organised by ITSMA and set to take place on November 6, 2018 in Cambridge, Massachusetts, the program honours the marketing programs, campaigns and new initiatives that have demonstrated superior performance in strategy and planning, innovation, execution and business results. Silx has been selected as a finalist in the Driving Business through Thought Leadership category for their program on Virtuzone.
“It is an honour for Silx to be announced as an ITSMA 2018 Marketing Excellence Awards finalist,” says Alex Ionides, Managing Director, Silx. “To be nominated in the ‘Driving Business through Thought Leadership’ category makes it all the more special, as this is the concept that really underlines what we do. As we tell our clients every day, a comprehensive content marketing strategy is about much more than lead generation, it’s about positioning your brand as an authority – a true thought leader. To be recognised for this approach gives all of us at Silx a great feeling.”