UAE-based communications agency, Seven Media has been appointed by 117 LIVE as its PR partner. 117 LIVE manages all live events for Al Ahli Holding Group’s (AAHG) and brands, locally and internationally. Seven Media will lead the PR and communications campaign for 117 LIVE’s upcoming events that will be held later this year, including Ed Sheeran, Elton John, Jennifer Lopez and Fiesta de Los Muertos.
“We are excited to add 117’s live entertainment proposition to our growing entertainment and events roster and communicate the prestigious calibre of artists they are bringing to the region,” says Gregg Fray, Co-Founder, Seven Media. “We believe that with our fresh thinking, extensive media knowledge and on-the-ground experience, we can implement a sensational communications strategy to propel the brand even further.”