Saffron PR has secured the account for the launch of a new United Colours of Benetton store opening in Dubai Mall. This will be the first concept store in the UAE from the clothing brand, with plans to expand in the coming year. Saffron will be handling all PR and communications in the lead up to the store’s launch event, as well as post event activity.
“United Colours of Benetton is a well-known global fashion brand with an international style that combines colour, energy and practicality,” says Madhu Arora, Managing Director, Saffron Media Works. “We are really excited to be adding UCB to our portfolio of fashion clients and expertise within the sector. We are pleased to be on board as their agency for the new store opening, and hope to support the brand in reaching its business objectives.”