Pure Chic

With the temperate spring climate coaxing even the laziest of couch potatoes back into their beach shorts and bikinis, we thought, where better to spend a leisurely Friday afternoon than out at sea? But forget yachts and island parties, Team TMN set off to discover a more relaxing setting to appreciate the waves and wile away the weekend…

What: Pierchic brunch

Where: Madinat Jumeirah, Dubai

When: Every Friday, 12.30pm – 3.30pm

The promise: “Gourmet dining served with spectacular views of the Burj Al Arab and Madinat Jumeirah.”

Did it deliver? From the regal driveway and grand lobby of Al Qasr to the chauffeured buggy ride along the pier, enveloped within the glittering ocean, there couldn’t have been a more glamorous – or classy ­– way to commence Dubai’s newest brunch offering, Pierchic.

Exclusive, welcoming and picturesque were words that immediately sprang to mind as we were greeted on arrival with a glass of bubbly. It was immediately apparent this wasn’t just your run-of-the-mill Friday brunch, which was only to be expected from one of Dubai’s finest seafood restaurants.

The secluded and scenic location with panoramic views won us over instantly, and while we dined with friends, the elegant ambiance had a hint of intimacy ideal for couples and special celebrations. Al fresco dining on the terrace doesn’t get much better, although for windy days, the indoor setting provides the perfect retreat.

Of course, seafood was aplenty with small cooking stations serving up a selection of chilled shellfish and scallops, while a salad bar and fois gras station offered additional variety. The challenge was not to overindulge too early as a sumptuous à-la-carte menu lay in wait.

From the menu’s soup selection, pumpkin turned out to be a stellar choice – not only delicious, but it also offered a welcome touch of warmth from the slightly chilly sea breeze. For mains, the Australian lamb rack was a table favourite, and the pan-fried sea bass was everything you would expect from one of Dubai’s most revered seafood restaurants. While a little slight in portion size, the flavours and quality were fully charged.

With a free flowing selection of cocktails, bubbles, wine and beers to accompany the lavish lunch, there was little chance of disappointment. Similarly, the desserts proved just as tempting, and more than enough to satisfy any sweet tooth. The mini cake assortment was definitely a highlight, while the cheese board selection summed the brunch up perfectly – mature, rich and oh-so tasty.

The verdict: If you’re looking to add a certain ‘wow’ factor to your Friday brunch, Pierchic is an ideal choice. Albeit quite pricey at Dhs695 for the full package, it guarantees to make for an unforgettable experience whether you are a visitor or brunch veteran.


Would you like Team TMN to review your event, latest launch or product? E-mail roadtested@the-media-network.com with full details and we’ll be in touch to offer our verdict.

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