Publicis Groupe has unveiled Marcel in the Middle East. Named after the Founder of Publicis Group, Marcel is an artificial intelligence powered innovation that aims to transform the organisation from a holding company to a platform, creating the first truly borderless and frictionless enterprise workforce. Marcel connects Publicis Group’s 80,000 employees and will completely reinvent the way they work.
“We have broken the divide between data, creativity and technology – we are breaking the barriers between talent and opportunity with Marcel,” says Arthur Sadoun, Chairman and CEO, Publicis Groupe. “Marcel is the proof of our commitment to our people, our clients and our industry. We will be a force for good, by leading the change.”