PRCA launches new award

Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has introduced a new award category for the upcoming awards ceremony that will be held on February 8, 2017. The ‘Influencers Relations’ award aims to recognise and honour the efforts of PRs and marketers that develop successful campaigns with the help of targeted influencer relations.

“I am pleased to announce that the Influencer Relations award has been added to the inaugural PRCA MENA Awards,” says Leanne Foy, General Manager, PRCA MENA. “We are all aware that our work spans further than media relations and the demand for this category displays exactly that.”