Out-of-home communications agency Posterscope – part of Dentsu Aegis Network – has promoted Abdallah Saab to the position of General Manager. Saab previously held the role of Business Development Director, having spent the previous seven years working for sister agency Carat.
Abdallah will continue his business development responsibilities in this new role, with focus on enhancing Posterscope’s offerings and driving the strategic direction of the business. His immediate responsibilities will include exploring new technologies, relationships and partnerships to meet the needs of the evolving out-of-home marketplace.
“Posterscope’s success is driven by consumer insight, innovation and market intelligence,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “With more than a decade of experience within our network and unrivalled expertise in the region’s media, Abdallah is the perfect person to lead Posterscope and I am sure he will deliver a positive business advantage to both our network and his growing portfolio of clients.”
Abdallah adds, “Consumers are more connected with outdoors than ever before; this dynamic creates a tremendous opportunity for out-of-home to play a crucial role in solving our clients’ business challenges. I look forward to working with our clients and our partners to continue to evolve the Posterscope offering and drive innovation across out-of-home and the industry as a whole.”